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Ways in which Big Data and Artificial Intelligence be used to improve libraries of the future

One of the most critical parts of any civilised societies is the presence of libraries in the world. Due to changes in the modes by which media is circulated, libraries...

The Essence of Marketing Automation in Your Business

Marketing automation is software designed technologically to aid the marketing departments in any organization to promote goods sold or the services offered through...

Crowdfunding offline and online for best results

On Impact Guru’s crowdfunding India blog, we’ve sufficiently educated our campaigners on the importance of a bulletproof social media and online marketing strategy...

Benefits for Corporates & Benefits for Nonprofits

The concept of charity and philanthropy in the corporate world has drastically changed over the years. Initially the relationship was simple – a company gained...